Did you know that 70 to 80% of purchasing decisions are made on the shop floor? So the battle against your competitors largely takes place on the shop floor. Packaging is therefore of great importance; The packaging graphics, shape and materials should be attractive to the buyers, but the packaging should also provide protection to the product.
We are happy to take on this challenge! Design agency Ryde Style creates the right packaging, packaging graphics, translations and product manuals.
To create appealing and functional packaging, Ryde Style works in 2 phases:
- Research A clear assignment description is essential for a smoothly running project and good, functional and attractive packaging. After the assignment description has been drawn up, we start with a market, user and material research. We sketch packaging and make prototypes at an early stage to test feasibility
- Design / Prototyping In this phase we design and optimize the packaging and draw the die-cutting template. The packaging manufacturer will develop a prototype and the customer will test this prototype. If the prototype is correct, the packaging graphics/styling is developed.
